How to Develop an Effective Affiliate Marketing StrategyA few months ago we published a post that focused on the ins and outs of how affiliate marketing works.A compelling point made in the post was that, if managed properly, affiliate marketing can bring in up to 10-20% of online revenue and have an ROI among the highest of any online channel.There’s no question that marketing through the affiliate channel can be a boon for sales, brand awareness, average order value, site visits, and conversions. However, if not developed and managed well, companies can be faced with off-brand messaging, fraud, and flat new customer growth, among other issues.Most potential downsides can be avoided altogether – if the affiliate program is developed with an effective affiliate marketing strategy from the outset.While not a panacea for any and all issues that might arise, the following tips are essential for companies and their CMOs to carefully consider prior to implementing an affiliate marketing program

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Affiliate Marketing 101: Part II – Business 2 Community

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