Categorized | Affiliate News

I’ve worked in affiliate marketing for more than 13 years and in that time I have had to endure a lot of comments about the industry emulating the “wild west” and being tarnished with a bad quality image. I have always felt these comments to be incorrect and unfair, but what the affiliate world has done very well is address these concerns by putting in place practices to ensure transparency and quality that is self-regulated by industry stakeholders.The broader digital industry faces a huge threat from ad blocking and could take some useful lessons from what the affiliate channel has achieved.I have followed with great interest the hot topic of ad blocking. Of particular amusement has been the anger directed from many corners of the digital advertising industry at the ad blocking companies themselves.Let’s take a step back for a minute.

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Combating ad blocking: What we can learn from the affiliate channel …

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