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7 catastrophic product launch mistakes to avoid | UserTesting Blog


While successfully releasing a new product, feature, or UI is certainly not rocket science, you should consider approaching your next product launch like NASA approaches rocket launches. Folks don’t just show up at Cape Canaveral on launch day and say “Let’s try this and see what happens!” Whether you’re launching a product or launching a rocket, a single error can have a massive—even catastrophic—impact.Because NASA has zero room for error, they must be meticulous about planning, communicating, training, and testing well ahead of launch day.Much like rocket launches, product and feature releases are often months—even years—in the making. You’re planning, designing, building, testing, and making changes… over and over again until you’re ready to ship

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7 catastrophic product launch mistakes to avoid | UserTesting Blog

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Affiliate Marketing – CMO's Least Mastered Area of Digital Marketing

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Affiliate Marketing – CMO's Least Mastered Area of Digital Marketing


A recent collaborative survey, conducted by Fanatics Media in partnership with Marketo, produced an eye-opening Chief Marketing Officer (CMO) Benchmark Report. Among the other things analyzed, the study sought to find out the most (as well as the least) mastered areas of digital marketing for present-day CMOs. Here’s what it revealed:Top 3 Mastered Areas:69%: digital marketing/online campaigns 65%: content marketing 58%: email marketing Areas of the Least Knowledge:30%: mobile marketing 26%: growth hacking 22%: affiliate marketing 2016 PrioritiesThe study also looked at the priorities that CMOs have set for 2016.

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Affiliate Marketing – CMO's Least Mastered Area of Digital Marketing

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Court Decides Advertisers Accountable for Illegal Acts of Affiliate …

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Court Decides Advertisers Accountable for Illegal Acts of Affiliate …


Print Article Email Permalink Court Decides Advertisers Accountable for Illegal Acts of Affiliate MarketersWritten on Mar 31, 2015 Author Adotas | The courts have upheld a Federal Trade Commission position that states advertisers should be held accountable for any deceptive or otherwise illegal acts and practices performed by affiliate marketers. The specifics?

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Court Decides Advertisers Accountable for Illegal Acts of Affiliate …

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