Tag Archive | "consumer"

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Study: 3 Factors in Affiliate Marketing Will Drive Growth | Practical …


In August 2015, Rakuten Affiliate Network commissioned Forrester, the research company, to conduct a study on the factors driving growth in the affiliate industry.Forrester surveyed decision makers at 151 large U.S.

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Study: 3 Factors in Affiliate Marketing Will Drive Growth | Practical …

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Combating ad blocking: What we can learn from the affiliate channel …

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Combating ad blocking: What we can learn from the affiliate channel …


I’ve worked in affiliate marketing for more than 13 years and in that time I have had to endure a lot of comments about the industry emulating the “wild west” and being tarnished with a bad quality image. I have always felt these comments to be incorrect and unfair, but what the affiliate world has done very well is address these concerns by putting in place practices to ensure transparency and quality that is self-regulated by industry stakeholders.The broader digital industry faces a huge threat from ad blocking and could take some useful lessons from what the affiliate channel has achieved.I have followed with great interest the hot topic of ad blocking. Of particular amusement has been the anger directed from many corners of the digital advertising industry at the ad blocking companies themselves.Let’s take a step back for a minute.

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Combating ad blocking: What we can learn from the affiliate channel …

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A new perspective on affiliate marketing – iMedia Connection


With the media spend in the channel poised to grow to $4.5 billion by 2016 , affiliate marketing represents a big part of a brand’s overall digital ad spend. The expansion of the channel isn’t a bad thing — but with a large and growing playing field, it can be easy to fall behind. In this crowded affiliate marketplace, we offer you some advice based on our experience on how to get ahead of the pack with a new perspective.

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A new perspective on affiliate marketing – iMedia Connection

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