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Affiliate Marketing 101: Part II – Business 2 Community

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Affiliate Marketing 101: Part II – Business 2 Community


How to Develop an Effective Affiliate Marketing StrategyA few months ago we published a post that focused on the ins and outs of how affiliate marketing works.A compelling point made in the post was that, if managed properly, affiliate marketing can bring in up to 10-20% of online revenue and have an ROI among the highest of any online channel.There’s no question that marketing through the affiliate channel can be a boon for sales, brand awareness, average order value, site visits, and conversions. However, if not developed and managed well, companies can be faced with off-brand messaging, fraud, and flat new customer growth, among other issues.Most potential downsides can be avoided altogether – if the affiliate program is developed with an effective affiliate marketing strategy from the outset.While not a panacea for any and all issues that might arise, the following tips are essential for companies and their CMOs to carefully consider prior to implementing an affiliate marketing program

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Affiliate Marketing 101: Part II – Business 2 Community

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5 Tips for Flawlessly Managing Your Affiliate Marketing Partnership …

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5 Tips for Flawlessly Managing Your Affiliate Marketing Partnership …


45 Tips for Flawlessly Managing Your Affiliate Marketing PartnershipMaybe you’ve heard it from a parent, significant other, team member, or co-worker: “We need to work on our relationship.” In any partnership, it’s vital that both parties maintain regular communication, respect, and an open mind. But when you’re in a relationship with an affiliate marketer, keeping it healthy is even more crucial to mutual success, and it requires constant work.The partnership between you and your affiliates isn’t a synergistic relationship where both parties are independent but do better together. In affiliate marketing, the relationship is actually symbiotic; each depends on the other for survival.

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5 Tips for Flawlessly Managing Your Affiliate Marketing Partnership …

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