Tag Archive | "industry"

Combating ad blocking: What we can learn from the affiliate channel …

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Combating ad blocking: What we can learn from the affiliate channel …


I’ve worked in affiliate marketing for more than 13 years and in that time I have had to endure a lot of comments about the industry emulating the “wild west” and being tarnished with a bad quality image. I have always felt these comments to be incorrect and unfair, but what the affiliate world has done very well is address these concerns by putting in place practices to ensure transparency and quality that is self-regulated by industry stakeholders.The broader digital industry faces a huge threat from ad blocking and could take some useful lessons from what the affiliate channel has achieved.I have followed with great interest the hot topic of ad blocking. Of particular amusement has been the anger directed from many corners of the digital advertising industry at the ad blocking companies themselves.Let’s take a step back for a minute.

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Combating ad blocking: What we can learn from the affiliate channel …

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Affiliate Marketing 101: Part II – Business 2 Community

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Affiliate Marketing 101: Part II – Business 2 Community


How to Develop an Effective Affiliate Marketing StrategyA few months ago we published a post that focused on the ins and outs of how affiliate marketing works.A compelling point made in the post was that, if managed properly, affiliate marketing can bring in up to 10-20% of online revenue and have an ROI among the highest of any online channel.There’s no question that marketing through the affiliate channel can be a boon for sales, brand awareness, average order value, site visits, and conversions. However, if not developed and managed well, companies can be faced with off-brand messaging, fraud, and flat new customer growth, among other issues.Most potential downsides can be avoided altogether – if the affiliate program is developed with an effective affiliate marketing strategy from the outset.While not a panacea for any and all issues that might arise, the following tips are essential for companies and their CMOs to carefully consider prior to implementing an affiliate marketing program

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Affiliate Marketing 101: Part II – Business 2 Community

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Brian Littleton to Keynote Affiliate Summit East 2015 – Affiliate Summit

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Brian Littleton to Keynote Affiliate Summit East 2015 – Affiliate Summit


Brian Littleton to Keynote Affiliate Summit East 2015 Posted March 9, 2015 by Shawn Collins. Brian Littleton, Founder and CEO of ShareASale, will be a keynote speaker at Affiliate Summit East 2015 on Monday, August 3, 2015 at the New York Marriott Marquis in New York, NY. As the founder and CEO of ShareASale, Brian has connected thousands of merchants and affiliates alike, ensuring mutual profitability while preserving the spirit and core values of the affiliate marketing industry

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Brian Littleton to Keynote Affiliate Summit East 2015 – Affiliate Summit

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Top 25 Affiliate Marketing Blogs of 2012 – Affiliate Summit


Top 25 Affiliate Marketing Blogs of 2012 Posted August 21, 2012 by admin.

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Top 25 Affiliate Marketing Blogs of 2012 – Affiliate Summit

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CPATrend: An Affiliate Marketing Network Worth Looking At …

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CPATrend: An Affiliate Marketing Network Worth Looking At …


21CPATrend: An Affiliate Marketing Network Worth Looking AtWhen it comes to affiliate marketing networks, you have a lot of choices – but if you really want to increase your affiliate revenue, only a few are really worth taking a serious look at.  CPATrend is one of those.  They set themselves apart from the crowd in a few important ways – all designed to help you make the most of your affiliate marketing efforts.Customer SupportAt the heart of what sets CPATrend apart is their focus on customer service.  Obviously the more an affiliate makes, the more an affiliate network makes, but not all affiliate networks seem to be as concerned about your success as your would think

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CPATrend: An Affiliate Marketing Network Worth Looking At …

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