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7 catastrophic product launch mistakes to avoid | UserTesting Blog


While successfully releasing a new product, feature, or UI is certainly not rocket science, you should consider approaching your next product launch like NASA approaches rocket launches. Folks don’t just show up at Cape Canaveral on launch day and say “Let’s try this and see what happens!” Whether you’re launching a product or launching a rocket, a single error can have a massive—even catastrophic—impact.Because NASA has zero room for error, they must be meticulous about planning, communicating, training, and testing well ahead of launch day.Much like rocket launches, product and feature releases are often months—even years—in the making. You’re planning, designing, building, testing, and making changes… over and over again until you’re ready to ship

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7 catastrophic product launch mistakes to avoid | UserTesting Blog

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