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Affiliate Marketing – Effective Online Fundraising Method


When it comes to fundraising, we sell fruit and cookies, engage in outreach to potential donors (using methods ranging from direct contact to casting wider nets via social media), employ numerous other online and offline techniques, but affiliate marketing is an avenue that most non-profits and charities are not even aware of; and, consequently, it remains one of the most underutilized methods of online fundraising.According to Classy.org, 72% of all charitable contributions are made by individuals (followed by foundations at 15%, bequests at 8%, and corporations at 5%):While about 15% of Americans do not use the Internet [source] the vast majority of us do; and out of some 320 million people that reside in the U.S., more than 200 million are active online shoppers [source]. This is nearly 80% of the U.S. population age 15 and above!Combining the fact that the vast majority of charitable contributors are individual donors with the reality that most of them eagerly shop online, makes affiliate marketing a common-sense technique to turn to when it comes to raising money online.However new (and/or unknown) the area of “affiliate marketing” may be to you, in the context at hand it works as straightforwardly as this:Nonprofit/charity/fundraiser signs up for affiliate programs(i.e. becomes an “affiliate,” which is 100% free); Fundraiser encourages its supporters to shop through its affiliate links(via its website, social media efforts, email, other methods of online promotion); When any supporter purchases something through fundraiser’s affiliate link, the fundraiser receives a commission You may read more about the overall concept in a brilliant (yet eloquent) How Affiliate Marketing Works article here, check out also my free “How To” Guide to Affiliate Marketing, and do give it a serious consideration for you own fundraising efforts!

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Affiliate Marketing – Effective Online Fundraising Method

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Combating ad blocking: What we can learn from the affiliate channel …

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Combating ad blocking: What we can learn from the affiliate channel …


I’ve worked in affiliate marketing for more than 13 years and in that time I have had to endure a lot of comments about the industry emulating the “wild west” and being tarnished with a bad quality image. I have always felt these comments to be incorrect and unfair, but what the affiliate world has done very well is address these concerns by putting in place practices to ensure transparency and quality that is self-regulated by industry stakeholders.The broader digital industry faces a huge threat from ad blocking and could take some useful lessons from what the affiliate channel has achieved.I have followed with great interest the hot topic of ad blocking. Of particular amusement has been the anger directed from many corners of the digital advertising industry at the ad blocking companies themselves.Let’s take a step back for a minute.

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Combating ad blocking: What we can learn from the affiliate channel …

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Affiliate Marketing Tips for Beginners | Chad Tennant

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Affiliate Marketing Tips for Beginners | Chad Tennant


Affiliate marketing is the act of promoting products and services online in exchange for a commission should promotional efforts result in a sale or a lead in some cases. I’m an affiliate marketer and enjoy marketing and discussing the products/services that I use in the hopes that they’ll help others succeed in their online ventures. Well-known television personalities such as Oprah, Dr

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Affiliate Marketing Tips for Beginners | Chad Tennant

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