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Study: 3 Factors in Affiliate Marketing Will Drive Growth | Practical …


In August 2015, Rakuten Affiliate Network commissioned Forrester, the research company, to conduct a study on the factors driving growth in the affiliate industry.Forrester surveyed decision makers at 151 large U.S.

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Study: 3 Factors in Affiliate Marketing Will Drive Growth | Practical …

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Affiliate Marketing – CMO's Least Mastered Area of Digital Marketing

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Affiliate Marketing – CMO's Least Mastered Area of Digital Marketing


A recent collaborative survey, conducted by Fanatics Media in partnership with Marketo, produced an eye-opening Chief Marketing Officer (CMO) Benchmark Report. Among the other things analyzed, the study sought to find out the most (as well as the least) mastered areas of digital marketing for present-day CMOs. Here’s what it revealed:Top 3 Mastered Areas:69%: digital marketing/online campaigns 65%: content marketing 58%: email marketing Areas of the Least Knowledge:30%: mobile marketing 26%: growth hacking 22%: affiliate marketing 2016 PrioritiesThe study also looked at the priorities that CMOs have set for 2016.

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Affiliate Marketing – CMO's Least Mastered Area of Digital Marketing

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